Test ideas instantly with
digital consumer personas
Get real-time gut checks from AI personas trained on your consumer Clusters. Replace weeks of research with instant, grounded insights.
Built by Knit.
Everything you need to validate ideas
Powerful features designed for consumer researchers who need fast, reliable insights
Instant Hypothesis Testing
Get immediate gut checks on concepts, ideas, and campaigns. No more waiting weeks for research results.
Group Conversations
Chat with multiple personas at once. See how different consumer Clusters react to the same stimulus.
Confidence Scoring
Every response includes a confidence score showing how grounded it is in persona characteristics.
Persona Lab
Build rich consumer personas with custom attributes and Clusters. Layer behavioral data to create realistic digital twins.
Team Collaboration
Work together with your research team. Share personas, insights, and conversations across your organization.
Iterative Testing
Refine your ideas through rapid iteration. Test variations, explore alternatives, and validate assumptions in real-time.
How it works
From persona creation to actionable insights in three simple steps
Build Your Personas
Define consumer Clusters with attributes, behaviors, and characteristics. Create personas that represent your target audience.
Start Conversations
Ask questions, test concepts, or explore scenarios. Chat with individual personas or multiple at once.
Get Grounded Insights
Receive responses with confidence scores and reasoning. Make decisions backed by consumer understanding.
Built for your workflow
Whether you're testing concepts, developing campaigns, or validating strategy
Concept Testing
Test new product ideas, messaging, or positioning with digital personas before expensive validation research.
Campaign Development
Explore creative directions and messaging strategies. See how different Clusters respond to your campaigns.
Strategy Validation
Gut check strategic decisions by understanding how your consumers might react. Iterate before committing.
Ready to accelerate your research?
Join consumer researchers who are testing ideas faster with digital personas.